Menstrual Cup Market Analysis with Size, Manufacturers, Applications and Forecast Research Report
According to a new report published by KD
Market Insights, titled, "Menstrual
Cup Market by Product Type, Material, and
Distribution Channel: Global Opportunity Analysis and Industry Forecast,
2019-2026," The global menstrual cup market generated $1,213 million in
2018 and is expected to reach $1,894 million by 2026, registering a CAGR
of 5.7% from 2019 to 2026. The reusable segment accounted for more
than half of the total market share in 2018.
A menstrual cup is a female sanitary solution
usually in the form of small bell-shaped cup that can be inserted into the
vagina. These cups are manufactured using medical grade material making it safe
for intimate use. As menstrual cups can be reused for 5-10 years, they are more
cost effective as compared to tampons and pads and also provides adequate
leakage protection. Thus, menstrual cups are one of the most affordable
solutions for feminine hygiene protection. These cups can be reusable and
disposable depending on the women’s requirement. Menstrual cups do not
interfere in the normal working of the body. Furthermore, these are easy to
use, hygienic, safe, and cost effective.
The global menstrual cup market size has
witnessed moderate growth in the past few years. The growth in awareness
regarding the health benefits and hygiene of women and the cost-effective
nature of the menstrual cups are the major factors that are expected to boost
the market growth. Moreover, governments of many developed countries such as
UK, Germany, and the U.S. promote the use of menstrual cup considering its
biodegradability, safety, and hygiene specificity, which is further expected to
boost the menstrual cups market growth during the forecast period. Thus, the
rise in accumulation of disposed sanitary napkins and tampons has increased the
need for environment friendly feminine hygiene products, which in turn is expected
to fuel the demand for menstrual cups. However, cultural resistance in the
developing countries and availability of other menstrual products are projected
to hamper the market growth during the forecast period. Conversely, untapped
markets in the developing countries are expected to offer remunerative
opportunities for the market players in the near future.
The global menstrual cup market is
segmented based on product type, material type, and end user. Based on product
type, the market is bifurcated into disposable and reusable menstrual cup.
Based on material type, the market is classified into silicon, natural rubber
(latex) and thermoplastic elastomer (TPE). Based on end user the market is
categorized into online stores and pharmacies & retail stores. Based on
region, the market is analyzed across North America, Europe, Asia-Pacific, and
LAMEA.
Based on product type, the reusable menstrual
cups segment holds the maximum share and is also expected to be the fastest
growing segment. This is attributable to the reusability cycle of these cups
ranging from 1 to 10 years depending on the brand. Reusable cups are usually
made of medical grade silicones that do not cause irritation and allergies and
increases the demand among women population. Moreover, reusability and growth
in demand for eco-friendly feminine hygiene products also boost the growth of
the reusable cups segment during the forecast period.
Based on material type, the medical grade
silicones segment is the major contributor toward the menstrual cup market
share attributable to the rise in demand for safe, durable, and non-allergenic
products. In addition, silicones are hypoallergenic, hence they do not irritate
and are very comfortable; thus, many companies usually provide menstrual cups
made of silicone. Moreover, these silicone menstrual cups are economical and
not allergenic as compared to latex and thermoplastic elastomer menstrual cups.
However, the demand for thermoplastic elastomer as material for menstrual cup
is expected to increase during the forecast period due to its cost-effective
tooling and ability to be recycled.
Key Findings of the Menstrual Cup
Market:
- Based on material type, the thermoplastic
elastomer segment is expected to experience rapid growth in the market and is
projected to grow at a highest CAGR from 2019 to 2026.
- Depending on product type, the reusable menstrual cup segment holds the highest share in 2018, and is anticipated to continue this trend during the forecast period.
- By distribution channel, the online stores segment was the major revenue contributor in 2018, and is anticipated to continue this trend during the forecast period.
- Medically graded silicone generated the highest revenue in the global menstrual cup market in 2018, accounting for more than half of the global market in 2018.
- Asia-Pacific is estimated to grow at a CAGR of 6.8% during the forecast period.
- Depending on product type, the reusable menstrual cup segment holds the highest share in 2018, and is anticipated to continue this trend during the forecast period.
- By distribution channel, the online stores segment was the major revenue contributor in 2018, and is anticipated to continue this trend during the forecast period.
- Medically graded silicone generated the highest revenue in the global menstrual cup market in 2018, accounting for more than half of the global market in 2018.
- Asia-Pacific is estimated to grow at a CAGR of 6.8% during the forecast period.
Comprehensive competitive analysis and
profiles of major market players such as Diva International Inc., Lunette, The
Keeper, Inc., FEMCAP, Mooncup Ltd., Fleurcup, MeLuna USA, Lena Cup, Lingroup
Co., Ltd., Jaguara, s.r.o, Anigan, Vcup, and YUUKI Company s.r.o.
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